More than 260,000 toddler books recalled due to choking hazard

More than 260,000 toddler books recalled due to choking hazard

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Make Believe Ideas Ltd. is recalling hundreds of thousands of board books for small kids sold across the U.S. after learning of plastic rings detaching from the products and presenting a choking hazard.

About 260,000 of the Rainbow Road Series board books were sold nationwide at retailers including Barnes & Noble, Sam’s Club, and Target, and online at Amazon.com and other websites from March 2022 through August 2023, according to a notice posted by the U.S. Consumer Product Safety Commission.

The Hertfordshire, UK-based bookseller received two reports of the plastic rings that bind the books together detaching from the book spine — one in the United States and one in Australia. No injuries have been reported.

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Make Believe Ideas Ltd. is recalling about 260,000 board books for small kids sold across the U.S. after learning of plastic rings detaching from the products and presenting a choking hazard.

U.S. Consumer Product Safety Commission


People should stop using the books and contact Make Believe here to receive a gift card as a refund. The company can also be reached at 877-206-1091 from 7 a.m. to 6 p.m. CT Monday through Friday.

Made in China, the recalled books were also sold at school book fairs and retailed for between $10 and $11 each or a box set for roughly $21, the CPSC release said. An additional 12,900 books were sold in Canada.

The recall involves the following seven titles and numbers printed on the book’s right-hand corner on the back above the bar code: 

Animal Counting 9781803374802

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Recalled Rainbow Series Animal Counting board book.

U.S. Consumer Product Safety Commission


Dinosaur’s First Words 9781803374932 and 9781803372211

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Recalled book.

U.S. Consumer Product Safety Commission


Old MacDonald Had a Farm 9781803376790 and 9781803373355

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Recalled book.

U.S. Consumer Product Safety Commission


Rainbow Road Book Box 9781803376288

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Recalled book.

U.S. Consumer Product Safety Commission


There Was an Old Lady Who Swallowed a Fly 9781803372945 and 9781803371580

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Recalled book.

U.S. Consumer Product Safety Commission


Things that Go! 9781803374826

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Recalled book.

U.S. Consumer Product Safety Commission


Unicorn’s Colors 9781803374789 and 9781803376622

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Recalled book.

U.S. Consumer Product Safety Commission


Where’s My Bottom? 9781803372723 and 9781803376738

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Recalled book.

U.S. Consumer Product Safety Commission


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